Showing posts with label promotion. Show all posts
Showing posts with label promotion. Show all posts

01 January 2013

Special project for 2013

As 2013 is a signifcant year for me (I will be 50 in April), I wanted to have a special project to mark this milestone.
 
My original idea for this project was to do it with brooches but now that I am currently creating fashion clips, it will be 50 Clips for 50 Years. The idea is to create 50 clips (that is roughly one a week throughout the year) showing examples of different techniques for the surface decoration of polymer clay.
 
After photographing the clips and writing a short explanatory decription for each one, I hope to publish the project as a small book. In addition to using it as a teaching aid for my polymer clay workshops, the book can also be used for the promotion of CLIPT.
 
The hardest thing will be limiting myself to 50 clips, to try and show the whole range of techniques that can be used with polymer clay.

31 December 2012

Review of 2012 and plans for 2013


When I looked back at my first post of the year, I realised that I had not set any measurable goals for this year.
 
In review, I have spent most of the year preparing material for workshops, including samples, and promotion (slide shows). I have run some workshops but the way things have turned out, it has more been for staff training (for Gordon Harris Art Stores) than for artist/crafters. Due to my limited time for promotion, I have decided next year to offer more workshops through established art centres, starting with the Lake House, Takapuna.
 
I have exhibited and sold work at a couple of exhibitions and won the ‘Peoples Choice’ award at the Lake House for ‘Spring Trio’, my first major sculptural work in polymer clay. However, I have really missed the lack of interface with the public, from not doing any regular markets/events. Unfortunately there was no Labour Day Art and Craft Market at Mission Bay this year (due to an international triathlon), so I only had a couple of low key markets booked at the last minute for Christmas. Due to unforeseen/uncontrollable circumstances (including a tornado), they did not generate the volume of visitors I was hoping for, to gauge reaction to the fashion clips I have started to make and market under the name CLIPT. I will have to be patient and wait for the Anniversary Art and Craft Market at Mission Bay in January.
 
My main plans for 2013 are to:

1.    Re-establish a monthly market spot – maybe the Devonport Craft Market or back to Coatesville Market.

2.    Exhibit at the Dunkleys Craft Show (North Shore) in October 2013.

3.    Promote polymer clay through slide shows and demonstrations to encourage people to sign up for my workshops.

4.    Expand my range of workshops to include some half day technique focussed sessions e.g. extruding with polymer clay and making canes.

5.    Complete my “50 clips for 50 years” project to promote CLIPT.