Mairangi Bay Christmas Extravaganza - Saturday Night Markets

I will have a craft stall at the Saturday Night Markets, in the Mairangi Art Centre, on December 3rd, 10th and 17th. Here I will be selling a range of polymer clay items, which would make ideal Christmas gifts, including the HANGA brooch/pendant.

Coatesville before Christmas

This was my last Coatesville Market before Christmas. I now have a permanent indoor place in the hall, which is great, and using their table gives me plenty of room for display, as it is quite a bit longer than my own one.

As I took all my best HANGA designs to Craftworld, I felt the display I had here was a bit dull. I wonder if I would have sold more if I had had less of the plain coloured ones? I need to make some replacement stock for my last event before Christmas and must concentrate on making more with interesting surface designs.

The HANGA at Craftworld

This photo shows the mini display I have made for Craftworld. I took it there today and it looks good in the display cabinet. I will be interested to see how things go in the next few weeks before Christmas.

Browns Bay (November) Craft Show

This craftshow has been my best yet. The HANGAs are selling well and I will be extra busy next week making more to replenish my stock, as well as those that I am proposing to take to Craftworld

Investigating Craftworld

Today I went to Craftworld (www.craftworld.co.nz) at Westgate Shopping Centre, where I met with the Managing Director, Carl Dysthe. Carl approached me, after seeing my stall at Coatesville Market, with a proposition for getting some of my work in the store. He showed me the display cabinet he had mentioned, where I could set up a small display, as a trial, before committing to a rental booth.

I am keen to try this as a different selling venue for my HANGAs and feel the best time to do it is now, to catch the run up to Christmas. I made a commitment to go ahead with this and put a display in place before the end of the month - this means I am going to be very busy for the next couple of weeks!

The HANGA at Coatesville

The HANGA made its first appearance at Coatesville Market today, and again was very successful. My stock is now quite low so I will have to get busy making more for the forecoming events I have planned before Christmas.

Successful debut event

The debut of the HANGA brooch/pendant at Mission Bay, yesterday, was a very successful event. The weather was perfect for an outdoor event, attracting lots of people to visit and the whole place had a positive buzz. The only downside at the end of the day, was having the car towed home by the AA and wondering how much the repair bill would be - but at least it did not break down on the way!

The HANGA display attracted alot of interest and, in addition to sales, some very positive and useful feedback was gained. A number of people commented on the excellent display I had constructed, showing how the HANGA could be worn, and several others said I should register the name/idea to stop anyone else copying it. This is something that I had thought about previously and did quite a lot of research on. I had already completed an on-line application to register the name 'HANGA' as a Trade Mark but had not submitted it. For the last week or two I had been dithering as to whether or not I should but thought I would wait to see how the debut event went.

On the strength of the interest and sales from yesterday's event, I have now submitted the application to the Intellectual Property Office of New Zealand (IPONZ), to register the name 'HANGA' as a Trade Mark.

HANGA table display

This is the display set-up I have made to go on the end of my table at tomorrows event.

Getting ready for Mission Bay

I have been working all weekend in preparation for the launch of the HANGA at the Mission Bay Art and Craft Market on Labour Day (Monday 25 October). Not only have I been busy making the HANGAs, I have also been working on a new set up for their display. All is going well but I am very pushed for time to get everything finished as I would like. I can see that I will be working every night this week, after I get home my from my day job - still, I only have two more weeks in this job, once I have left I will have much more time available.

Invitation - to the HANGA debut at Mission Bay



The HANGA makes a debut

I have issued the following PRESS RELEASE, to several newspapers:

Be the first to see the HANGA brooch/pendant - a stylish and practical fashion accessory, designed to hang your reading glasses, sun glasses or identity badges on. With the versatile two-way fixing pin you can chose to wear it as a brooch or a pendant, to best suit your outfit. This unique design by Claire Fairweather is hand-crafted from polymer clay, here in New Zealand – no two are identical.

Claire has been designing contemporary art-brooches as a hobby, since settling in Auckland from the UK, in March 2009. The idea for the HANGA arose from talking to visitors at craft markets and her desire to make her art and craftwork functional. She says: “As a wearer of reading glasses myself, this is a useful and decorative accessory that I genuinely use, and with its multi-functions the HANGA makes a novel gift, when you are stuck for ideas for something to buy”.

A limited number from the first HANGA collection will be making a debut at the Mission Bay Art and Craft Market on Labour Day, Monday 25 October from 10.00am – 4.00pm. You will find Claire’s stand on Row 1. Thereafter, she will be at Coatesville Market on the first Sunday of each month.

www.hanga.co.nz

Today I have bought the domain name www.hanga.co.nz, so I can set up a seperate website for promoting the HANGA.

1000+

According to the Flag Counter on this site, which I set going before the Sitemeter, I have now had over 1000 unique visitors. As I am not 'tech savvy' and have not really been publicising it yet, I am quite pleased. Once I have left work and can start making and promoting my Hanga brooch/pendant, I will have to devote more time to 'electronic promotion'.

The HANGA

The HANGA prototype

For some time I have been toying with the idea of designing brooches that you can hang your reading glasses from. In fact, also sun glasses, identity badges and anything else that my come to mind (maybe charms or ipod ear pieces?). My original idea was to incorporate a hanging ring into the brooch design but so far I have been unable to source any suitable solid metal (rather than plated) rings here in New Zealand. The only suitable ones I have found, from America, are not viable due to the excessive postage costs.

Keen to try out the idea, as feedback from initial discussions with several people has been very positive, I made my first prototype last month (around 15 August) purely from polymer clay. I have road tested it as a brooch, for both functionality and feedback, at the last few events that I have done. The comments have been encouraging and I have already had a couple of potential orders, so I intend to make some for this years Christmas markets. It seems quite strong and durable just being made from polymer clay – and most importantly, it works. I have used my only pair of reading glasses and they have not fallen off!

Several people have said that they do not wear brooches but would love one as a pendant, so I was considering making some of each. I want to have a wide range of colours and designs but it is inevitable that I will not have the right one available in the brooch or pendant form. Then I remembered having seen and managed to track down a 2 in 1 finding – it is a brooch pin with a bail soldered on. This means I only have to make one type. I have ordered some of these findings to try out (from Australia) and am keeping my fingers crossed that they arrive in time for me to complete the pieces I have started for the forthcoming markets.

I have spent the last few days trying to think of a name for this ‘brooch/pendant to hang your reading glasses, sun glasses or identity badge from’. Every name Colin and I came up with already existed, as some other object. The only name that did not, was the very first one I thought of – HANGA. I thought of this because it is a brooch/pendant on which you can ‘hang a’ pair of glasses, badge or other item. The name is short and catchy but not too tacky.

Also, co-incidentally, when I looked in the The Reed Dictionary of Modern Maori at work, 'hanga' can be translated as 'build, create, transform, make, compose, construct, generate, shape'. I may need to seek further clarification of this but it is better than 'hango' which is 'shovel'. Whilst an appropriate Maori translation is not essential, as I am making these in New Zealand, an affinity would be good. [I will post some more definitions of 'hanga', when I have completed my research].

So it looks like the Hanga Brooch/Pendant will be the name for my latest creation.