For a while I have been
thinking about reworking the Art-Brooches I made a few years ago but presenting
them in a more modern way and calling them PINZ. They would be small wearable pieces
of sculptural art, which I enjoy making, and it is a way to share my creativity
with a wider audience, as people more readily buy jewellery and fashion
accessories than a larger work of art or sculpture. I could almost create mini
versions, to sell in gallery stores, where I have larger sculptural artworks on
exhibition.
I think of ‘pin’ as the
American term for ‘brooch’, however, the English Oxford Dictionary defines pin
(in this sense) as a ‘small brooch or badge’, giving reference to a lapel pin.
A pin sounds less old fashioned than a brooch and also means I can spell it
with the ‘NZ’ ending, reinforcing that they are made in New Zealand. Back in
November last year, when the idea came to me for making souvenir pins for
tourists that were actually made in New Zealand, I was thinking of calling them
‘NZ-PINZ’ but have recently settled on ‘PINZ by Claire’. It is short and
descriptive, encompassing the important facts: New Zealand made pins by me (not
mass produced in a factory in China).
A clutch pin is easier
for the wearer to fasten on clothing and only pierces with one hole, compared
to the traditional bar pin brooch finding. Using the clutch pin fastening also
means I can make them quite small and, due to the light weight of polymer clay,
it is also possible to create pins of a larger size than the norm for a lapel
type pin. This gives flexibility for creating various pin designs, especially
as the design does not have to fit round hiding the bar pin finding.
I am aware that many
people still prefer to wear a pendant rather than a pin/brooch, so I will
include a free ‘PINZ Converter’ with each large pin sold. The pin can be
fastened to the converter, which has a tube at the top to thread a chain or
cord through, enabling it to be worn as a pendant. For the smaller pins, I am
thinking of a surround mounting, in different colours, onto which the pin can
be fastened and a chain or cord threaded through - these will be offered as an
optional extra.
I am currently working
on various designs and hope to have my first PINZ available for public reaction
at the Labour Day Art & Craft Market at Mission Bay on Monday 27 October
2014. I will then seek suitable places through which to sell my PINZ, as well
as trying online through www.felt.co.nz and possibly www.etsy.com.
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